As an extension of AT&T’s latest 'Just OK is not OK' campaign, we tested out how people would react to someone doing the bare minimum on a holiday people typically go above and beyond for. We created a series of just OK Valentine’s Day cards and captured people’s reactions to them in AT&T’s first ever hidden camera stunt.
The beautifully illustrated cards featured wholly unromantic messages such as “What we have is average” and “We go together like two people with limited options,” all to remind people that networks, like Valentines, should never be just ok.
In addition, we created shareable animated versions of the cards, which took off on social media through a partnership with Buzzfeed.
On Valentine’s Day, no one wants a gift that’s just OK.
To My Future Ex
Why beat around the bush?
What We Have Is Average
Sparks only fly in fairytales and romcoms.
That’s all you can really ask for right?
I Don't Dis-Like You
Like is kind of a strong word.
Never Hear The End Of It
No one knows bae’s wrath like you do.
Set the bar low and then just coast.
You're Better Than Being Single
The valentine that just screams at least you’re not alone.
You're My Something
Something is better than nothing.
Two People With Limited Options
Beggars can’t be choosers.
The Super Bowl isn’t just your average football game, it’s the biggest and most important football event of the year. So consumers expect everything about the experience to be the best – especially the souvenirs they bring home to friends and family that prove they were a part of it.
By giving out “OK” sports merchandise with funny “OK” messages like “I went to a football game in Atlanta between two teams” or “I attended football event” from an “OK” merch stand, we brought to life exactly what it would look like to have an “OK” experience during the biggest sporting event of the year.
This year AT&T wasn’t an official sponsor of the Super Bowl, and did not have access to official NFL messaging, logos, or other properties. Still over the course of two days we managed to capitalize on the national attention and insane local foot traffic to deliver our hilariously OK messaging.
In today’s era, you can find practically ANYTHING online, anything except depictions of women in power. Female leaders make their mark on this world every day, but when we went searching for images that reflected that the results were startling.
NFL SUNDAY TICKET
Sundays were meant for watching football; which means real fans will do whatever’s necessary to get through their weekend in time for the game. In these two double-page ESPN spreads we captured that dedication.
Campbell’s was a household classic that needed a modern day makeover.
We reimagined the cookbook and made it easy to use at home or on the go.
We used a modern icon (Star Wars) and a modern platform (Snapchat) to bring Campbell’s to the top of people’s minds.
We spoke the language of the average amateur chef looking for some help when it comes to adulting throughout the week.
With each execution, we made Campbell’s part of the conversation about modern-day cooking.
Campbell's Personal Cookbook
This digital cookbook was designed to underscore the versatility of Campbell's soup. Users were prompted to pick ingredients in their fridge. Then we gave them a hand with dinnertime by making a personalized recipe using the ingredients they had at home and a can of our soup.
Campbell's Odd Couple
This digital unit accompanied preexisting Campbell's spots that described the perfect food to pair with Campbell's soups. The unit matched other "perfect pairs" to emphasize just how well Campbell's soups pair with your favorite foods.
Star Wars x Campbell's
These snapchat filters were a fun way to bring to life the longstanding partnership between Campbell’s and Star Wars right before the release of their newest movie.
Campbell's Meal Planning
This full-screen takeover helped viewers get through the week by giving them recipes that would match their level of enthusiasm for cooking on each day. By showcasing a different recipe each day we showed users how a can of Campbell’s could help them spice up dinnertime.
When you’re a broke millennial getting a good deal feels like a big deal. The pride, joy, and excitement of knowing you finessed your way into saving some money can be so overwhelming that your body can’t help but react. Here AT&T captures the moment where that rush is expressed in a tiny celebratory act.
ATT ENGAGE ATL
You can’t even spell Atlanta without the letters AT&T. While independently leading this production my partner and I worked to capture how the drive, commitment, and ingenuity of Atlanta natives has empowered AT&T to reach such amazing heights.
AT&T x YANKEES
We gave New Yorkers more of the one thing they can’t get enough of. In these vivid depictions of game-day action, we reminded hardcore Yankees fans that AT&T gives them more ways to enjoy the game.
AT&T connects fans to once in a lifetime opportunities and epic prizes in this print-like banner ad campaign.
It’s always a home game on DTV NOW. In this print ad we show fans how we bring the game to them, wherever they are.
Some dreams take years to achieve and only seconds to destroy. The dream of owning your first car or home is precious because it can be ruined in an instant. We helped remind drivers how worthy their dreams are of protecting and gave them the tools to do so.
This AFI digital creative drives home the inherent power of a longtime dream and how worthy it is of protecting.
AFI Trip Calculator
Staying safe on the road means being ready for what’s ahead. With this traffic calculator we help AFI empower their customers to have the safest drive possible.
A meal is only as good as the ingredients it’s made with. In today’s world people want to know that they’re eating food made with ingredients they can trust. Swanson shares these values. Through a few different engaging digital executions we reminded people about the importance of not just good food, but good ingredients.
In this digital extension of a striking Swanson print campaign we demonstrated the importance of choosing natural.
In this mobile game users are rewarded for landing on good ingredients. Winners took home a coupon they could use in stores for a discount on Swanson products.
DREAM COME TRUE
A dream is nothing without the right support. For those in the early stages of a working towards a dream the right nurturing isn’t just important; it’s necessary. This moving print was created in honor of Derek Jeter's tireless work to support and empower youth.